POSITION: Marketing Associate

DEPARTMENT: Legends Global Sales (LSM) 

REPORTS TO: Director of Marketing 

FLSA STATUS: Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, convention centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

The Marketing Associate is responsible for the strategy and execution of email marketing and paid media campaigns, primarily focused on enhancing the consumer experience and driving revenue through ticketing, premium seating, and fundraising efforts. The ideal candidate excels in strategic digital planning, campaign execution, and data-driven analysis. The Marketing Associate should be a professional, team-focused, and positive individual that will report to and work closely with the Director of Marketing.

ESSENTIAL FUNCTIONS

• Plan and execute digital marketing campaigns focused on email and paid digital media to support ticketing, premium seating, and fundraising goals
• Collaborate with marketing, sales, and creative teams to develop targeted campaigns that drive revenue and enhance the fan experience
• Responsible for day-to-day email execution involving Oracle Eloqua including: email campaign deployment, landing page creation, nurturing workflows, form development and management, and audience segmentation
• Manage paid digital advertising efforts across platforms such as Meta and Google, including audience targeting, budgeting, creative coordination, and performance tracking
• Analyze and optimize email and paid media campaigns based on performance metrics and ROI
• Partner with data and analytics team to refine targeting strategies and improve campaign effectiveness
• Assist in the strategy and execution of internal brand storytelling campaigns that enhance brand affinity and engagement
• Stay current on digital marketing trends, tools, and best practices

QUALIFICATIONS

• Experience with email marketing platforms; familiarity with Oracle Eloqua is preferred
• Foundational knowledge of paid digital advertising strategy and campaign execution
• Proven ability to execute marketing strategies tied to hard KPIs, such as revenue generation, conversions, and engagement
• Strong analytical skills with the ability to interpret and optimize digital campaign performance data
• Understanding of branding principles and how to main brand consistency across digital channels
• Experience with copywriting
• Proficient in Microsoft Office, with a focus on Word, Excel and PowerPoint
• Creative thinker with a desire to generate innovative strategies and ideas
• Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally
• Strong work ethic, excellent time management, and organizational skills
• Ability to simultaneously manage a high level of detail across multiple projects
• Ability to work in a team-oriented environment in an office setting

EDUCATION/EXPERIENCE

• Bachelor’s Degree or equivalent in a related area of study required
• 3+ years’ experience (sports or agency experience is preferred)

COMPENSATION

Competitive pay commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site – University of Wisconsin

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.